What makes a good title sequence according to Kyle Cooper?

Kyle cooper says that the key to making a good title sequence is to make the audience forget everything around them. If you can do that then you have succeeded in making a good title sequence. The title sequence needs to excite the audience and define the genre, which makes it more enjoyable to watch.

Cooper says that he enjoyed the presentation of the 'Deadzone' title sequence. He also says he enjoyed the title sequence of 'To Kill A Mocking Bird'. He said that he appreciated the high level of "story based" photography within the title sequence as it was a metaphor used to illustrate the meaning of the film.

The two and a half minute long sequence provided the studio with important information regarding the film as it introduced the motion picture gradually, communicating with audience through sharing small handfuls of information. 

However, one issue film companies still face is the issue of audience test screening...