What is the purpose of a title sequence and film opening?

The purpose of a film opening and its title sequence is to get people engaged in your film. This is usually done through the use of graphics, music, colour and/or animation. The opening of a film should be exciting, thought provoking and engaging. the opening of a film is usually made more exciting with the use of a title sequence. These tend to feature interesting graphics, music to suit the genre, for example eerie music for a horror film, and hint at certain aspects of the film. To summarise, the purpose of a film opening and title sequence is to get the audience hooked on your film.